KOUDSTAAL PERSONAL TRAINING

KOUDSTAAL PERSONAL TRAINING

What KOUDSTAAL stands for

Reason, Purpose and Self-esteem.

Our mission

Our mission is to provide high-quality service. Service that will benefit your Body & Mind.

Our purpose

Our service is to optimise your health in the most effective, most efficient and safest way. Have more time and energy to concentrate on your exciting life journey.

“To exist is to be something, as distinguished from the nothing of non-existence, it is to be an entity of a specific nature made of specific attributes. Centuries ago, the man who was—no matter what his errors—the greatest of your philosophers, has stated the formula defining the concept of existence and the rule of all knowledge: A is A. A thing is itself. You have never grasped the meaning of his statement. I am here to complete it: Existence is Identity, Consciousness is Identification.

Whatever you choose to consider, be it an object, an attribute or an action, the law of identity remains the same. A leaf cannot be a stone at the same time, it cannot be all red and all green at the same time, it cannot freeze and burn at the same time. A is A. Or, if you wish it stated in simpler language: You cannot have your cake and eat it, too.
Are you seeking to know what is wrong with the world? All the disasters that have wrecked your world, came from your leaders’ attempt to evade the fact that A is A. All the secret evil you dread to face within you and all the pain you have ever endured, came from your own attempt to evade the fact that A is A. The purpose of those who taught you to evade it, was to make you forget that Man is Man.”

– Ayn Rand, Atlas Shrugged

OUR CORE VALUES

PASSION

You have to have a purpose—a productive purpose!

IMPROVEMENT

Use your ambition and creativity to improve. Reason, purpose and your self-esteem will grow.

INDIVIDUALISM

Man —every man— is regarded as an independent, sovereign entity who possesses a right to his own life, a right as a rational being.

QUALITY

Exercise quality over quantity. Our goal is to deliver high quality service!

OBJECTIVITY

“My philosophy, in essence, is the concept of man as a heroic being, with his own happiness as the moral purpose of his life, with productive achievement as his noblest activity, and reason as his only absolute.” — Ayn Rand

The positive change we want to initiate

Happiness!

“Happiness is the successful state of life, pain is an agent of death. Happiness is that state of consciousness which proceeds from the achievement of one’s values. A morality that dares to tell you to find happiness in the renunciation of your happiness—to value the failure of your values—is an insolent negation of morality. A doctrine that gives you, as an ideal, the role of a sacrificial animal seeking slaughter on the altars of others, is giving you death as your standard. By the grace of reality and the nature of life, man—every man—is an end in himself, he exists for his own sake, and the achievement of his own happiness is his highest moral purpose.

But neither life nor happiness can be achieved by the pursuit of irrational whims. Just as man is free to attempt to survive in any random manner, but will perish unless he lives as his nature requires, so he is free to seek his happiness in any mindless fraud, but the torture of frustration is all he will find, unless he seeks the happiness proper to man. The purpose of morality is to teach you, not to suffer and die, but to enjoy yourself and live.”

– Ayn Rand, Atlas shrugged